In communication campaigns, promotional products have become essential. They are very effective in company promotion campaigns and can be offered as corporate gifts on occasion. Thus, your company should not be short of these valuable advertising goodies. Want to know how to keep your personalized promotional items on hand? Here we go!
What is a promotional product?
Promotional products and goodies are used to promote the products and services of a company. They are often personalized with your company’s logo and carefully chosen to reflect your brand image.
Used on many occasions such as meetings, trade shows or seminars, you will need to have a large enough stock to cover all your needs.
But don’t worry, it’s very easy to get goodies in large quantities. The hardest part is choosing your supplier, the promotional products you want to customize and how you want to do it.
Once you have them, all you have to do is distribute them as corporate gifts to your employees, for example, or use them in business meetings.
The different types of advertising goodies
There is a wide variety of corporate goodies, the hardest part for you will be to choose from the long list that follows:
- Personalized pens: these are the essential advertising goodies in your communication strategy. In the same theme, there are markers, personalized pencils, … which are just as effective;
- notebooks and notepads: to be distributed during seminars and other similar occasions; they are very practical and you will have room to let your imagination run wild when personalizing them;
- Personalized high-tech products: USB keys, technological accessories, … ;
- Personalized bags: travel bags, briefcases, … which are also very popular promotional products;
- Personalized clothing: these are advertising goodies such as caps, t-shirts, work clothes with your logo printed on them. They can make great corporate gifts if they are well chosen.
The list goes on and on, but the more varied your collection of personalized items is, the more opportunities you will have to distribute them and thus ensure your brand’s notoriety. In addition, some promotional products companies offer a support service to help you choose the goodies that will best reflect your image.
How to order advertising goodies in large quantities?
Many sites offer to order advertising goodies online. The procedure is quite simple and very fast:
- you will first have to choose the objects you want to personalize for the promotion of your company;
- then upload the logo you wish to print on the products, respecting the site’s specifications regarding size, quality and format;
- specify the quantity of promotional items you wish to order and validate;
- You just have to wait for the delivery to start the distribution of the products.
It is important to choose personalized objects that will reflect the values of your company. You will have the possibility to opt for ecological advertising goodies if you are a supporter of eco-responsible communication methods.
Well-chosen objects can attract customers who share the same values as you. On the other hand, if the choice is not well made, you risk giving an image contrary to the one you wanted to send in the first place.